Environmental Accreditation
Attract more customers !
Become a Desert customer and you automatically qualify as an environmentally accredited business. 
Use this accreditation wisely (and we'll even show you how) and you can generate additional business from it.
How does it work ?
Simple - every Desert customer (be it by purchasing water, energy or air quality products) qualifies as a Desert Environmentally Accredited Organisation due mainly to their greenhouse gas emission reductions from our products and services.
Then each year of continuous custom (or whenever new products are purchased) attracts further accreditation ratings.
But, does an environmental accreditation really attract business ? Yes
- A NSW Chamber of Commerce study that found 73% of consumers would prefer to buy a product associated with a cause (and 49% said they would switch brands to do so)
- 40% of Australian consumers said they were willing to pay 10% more for green products in 2000 (in the US the figures rose to a staggering 78%) according to The Environmental Monitor study of 35,000 consumers.
- In 2007 a Marlow report estimated the 'Green' consumer market in Australia represented 26% of the adult population. That's over 4 Million people.
- Participating businesses in the German based Blue Angel environmental accreditation program recorded an average 65% market improvement return
So, the answer is clearly, yes. But wait, there's more !
Not only do environmental credentials attract business they also attract (and help to retain) staff.
- A recent Newspoll showed that 84% of Australian workers regarded it as a top priority to work for a company that had implemented sustainability programs.
- Generation X and gen Y workers - those 20-40 years old - were the most adamant that they wanted to work for companies that had demonstrated green credentials.
If you're looking for a stronger competitive advantage, think Green. Many products and services are gaining additional differentiation in a crowded marketplace by expressing their Green credentials. This can also increase market share and attract investors.
And from a B2B perspective many Australian organisations are seeking to 'Green' their supply chains so environmental credentials are highly valued and sought after.
But all you need to do is become a Desert customer to qualify. You get all of the benefits of being more environmentally effective ... as do your staff ... and your children....
